Make your communications Pure

Pure is a brand communications agency that partners with life sciences companies to craft their positioning and connect with key audiences across multiple communication channels. We work with entrepreneurial clients ranging from venture-backed startups to mid-cap public companies spanning biopharma, med tech, diagnostics, and digital health. The common thread is that they have game-changing offerings, and they value brand communications as a source of competitive advantage.

Pure is part of the W2O Group, an independent network of agencies focused on driving change and growth through pragmatic disruption. By tapping into the W2O Group network, we have expanded our toolkit to cover the core offerings described below which include the addition of robust branding, digital marketing, and analytics services. We invite you to dig deeper and let us know if you’d like to chat about any of our capabilities.

Corporate Communications

Messages that make an impact

We partner with you to ensure your story is clear, meaningful and being heard by those who need to hear it.

Message Development

We conduct an in-person mapping session to develop core messaging that is integrated across communication channels and touchpoints.

Platform Development & Planning

We align corporate messages with smart strategies and creative tactics to expand communication channels.

Executive Visibility

We develop and position a corporate/internal spokesperson as an expert in the field and a go-to media source for commentary on industry topics and trends.

Issues & Crisis Management

We take a proactive approach to reputation management by identifying the full range of potential crises and developing internal protocols before they are needed.

Brand Positioning & Identity Design

We’re brand specialists deeply concerned with client self-discovery and self-expression.

No one wants to be a me-too brand. We’ll craft a distinct, authentic brand positioning that will serve as the foundation for your look, feel and language.

Brand Positioning

We collaborate with our clients through a series of workshops and brainstorming sessions to delve into what makes them special, how they differ from competitors, and why they appeal to their audiences. We synthesize the strategy into a brand blueprint that serves as the foundation for all marketing communications.

Positioning Creative

We use the positioning blueprint as the basis for exploring how our clients will express their value to their audiences. We look at what they say verbally and what they show visually.

Logo Design

We approach logos as a doorway into a company’s brand, and we design them to be distinctive, meaningful, and functional.

Business System Development

We extend the logo into the broader identity system to include business cards, presentation templates, stationery, and signage, and we codify the system in a brand style guide.

Investor Relations

We understand all sides of the Street.

Our team has deep experience in the small- and mid-cap space and knows how to build shareholder value.

Strategic Planning

Launch investor-oriented media education and outreach plan to build credible positioning and positive relationships with Wall Street.


Refine corporate positioning to focus on clinical development timelines, milestones and use of proceeds.


Create corporate management leadership platforms to achieve attractive valuations that reflect your team, assets and pipeline.


Create presentation messaging and creative for road shows and investor conferences.


News flow & financial announcements, road shows, R&D days, investor targeting, quarterly & annual reports, IPO/financing prep and support, investor conference schedules, perception studies

Media: Paid, Earned, Shared and Owned

We actively listen and challenge presumptions to identify unified media strategies.

With extensive relationships, industry knowledge and strategic vision, we integrate paid, earned, shared and owned channels to ensure that we are engaging in the right way, at the right time with the right people.


Our experienced strategists have their fingers on the pulse of the latest in advertising technology across channels to achieve maximum ROI.


Positive, long-standing media relationships—across national, industry, consumer, regional and trade publications—mean you have a well-connected, results-oriented PR partner and trusted collaborator.


We are results-driven and take a well-thought-out and deliberate approach to create attention that activates your audiences online.


We tap our team of creative, medical and technical writers as experienced brand journalists to create magnetic and ownable experiences online and off.

Digital Design & Marketing

We create brand experiences from the ground up.

Our master storytellers and digital marketers design experiences that attract attention and drive action.

Web and App Design & Development

Bring your brand story to life with responsive, discoverable and impactful digital experiences.

Social Media Marketing

Our full-service offering centers on the art, science and business of social marketing, humanizing brands and translating engagement to real business value.

Search Engine Optimization

From content strategy to tactical implementation, we can effectively expand your brand’s footprint online.

Email Marketing

We create mobile, personalized and contextual campaign strategies designed to cut through inbox clutter.

Product Communications

We drive creative campaigns that amplify the impact of new product features and launches.

From press releases and pitches to media tours and product unveiling events, Pure is there to provide the support necessary to maximize the impact of your announcement or event.

Data & Regulatory Communications

Our communications experts help life science organizations and leaders successfully navigate key data announcements and regulatory events.

Product Positioning

Our branding and analytics experts identify the right positioning strategies that differentiate your product.

Medical Meeting & Symposium Support

From setting up financing meetings to managing and news reporting to marketing, branding and promotion, our extensive medical meeting expertise results in an enriched meeting experience.

Publication Strategy & Support

We become experts in your product and its data to create and execute successful publication strategies that function as a component of a broader communications strategy.

Disease Awareness Campaigns

Our clinical expertise, commercial insights and knowledge of your objectives aid in the development of multifaceted campaigns that engage patients, caregivers and other important audiences.

Advocacy Relations

The patient is at the heart of everything we do.

We recognize the vital role of advocacy communications and the power of building and leveraging relationships to drive awareness and create shared value.

Third-Party / Advocate Liaison

We initiate, develop and maintain collaborative partnerships with patients and professional advocates.

Professional Society Liaison

We build mutually beneficial partnerships between patient advocacy communities and the health industry.

Consumer Targets & Outreach

Our multidisciplinary creative, account and technology teams increase exposure by reaching consumers in all walks of life.

Clinical Trial Recruitment (CTR) Initiatives

We supplement traditional CTR with smart marketing strategies and creatively identify where PR, advocacy, social and digital solutions can support accelerated enrollment.

FDA Advisory Committee Prep

We work side by side with you to create an integrated communications strategy to best position your team for success.


We are driven by the science of discovery.

We use a mix of proprietary research analytics to dig deep and unearth audience needs, identify key influencers and fearlessly get to the heart of what sets your company or brand apart.

Conversation Blueprint

We assess the digital dialog around a specific topic area, identifying what is being said, by whom and where.

Influencer Meme

We uncover who is shaping discussions based on reach, relevance and resonance, so you can empower untapped brand enthusiasts.

Social Graphics

We analyze social networks to identify the interests, passions and hobbies of key audiences online. By studying their behavior, we can map how brands should behave.

Stakeholder Research

We conduct primary research with target audiences to inform brand positioning, message development and go-to-market plans.


“The Pure team has been a pleasure to work with in all aspects, but especially in their handling of our website. From small edits to complete content overhauls, our brand is well represented.”



“Partnering with Pure to rebrand Dermira helped take us to the next level as we prepared to bring our first product to market. The team’s strategic thinking and creative execution were impressive.”


Benvenue Medical

“Pure was incredibly talented at understanding our story and developing creative that differentiated us from other companies and products in our space!”

Benvenue Medical

Idenix Pharmaceuticals

“Pure understood our business, dove into the science, and developed a positioning that made us stand out. And, importantly, the creative was superb!”

Idenix Pharmaceuticals

W2O + Ad Age Webinar: Data-Driven Approach to Maximize Marketing Investment

As marketers, we are constantly being asked to do more with less — whether it comes to paid media campaigns, email marketing or creating world-class websites — so how do we maximize our return on investment? Industry experts will share strategies & illustrative case studies focused on creating the ...... more »

W2O Appoints Keri P. Mattox Global Lead, Integrated Corporate Communications

SAN FRANCISCO, June 1, 2018 — W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Keri P. Mattox has been named Global Lead, Integrated Corporate Communications for W2O pure, to strategically expand the firm’s C-suite crisis communications ...... more »

Andrea Johnston


Kelly Lindenboom

Managing Director, Emerging Companies Practice

Matt Clawson

Managing Director, Investor Relations/Financial Communications Practice

Jennifer Torres

Managing Director

Nicole Foderaro

Managing Director

Tom Haan

Managing Director



To view current job openings, please visit W2O’s Career Page

Get in touch

Boston 101 Tremont Street, 8th Floor
Boston, MA 02108
+1 212-301-7200
New York 199 Water Street, 14th Floor
New York, NY 10038
+1 212-301-7200
San Francisco 50 Francisco Street, Suite 400
San Francisco, CA 94133
+1 415-362-5018
Austin 3000 East Cesar Chavez Street
Austin, TX 78702
+1 212-301-7200
Wilmington 1838 Sir Tyler Drive, Ste. 204
Wilmington, NC 28405
+1 212-301-7200
Chicago 220 North Green Street
Chicago, IL 60607
+1 212-301-7200