Aimmune is a clinical-stage biopharmaceutical company advancing a proprietary oral immunotherapy approach for the treatment of peanut and other food allergies.
We worked with Aimmune on a soup-to-nuts branding assignment that included naming the company and developing the entire identity system all the way through the launch of the company’s website.
As Aimmune was born, the first thing needed was a logo and identity that would reinforce both the meaning behind the new name (aiming to address food allergies with immunotherapy) and correct pronunciation (A-mune). Our logo does just that, using rings to
elegantly highlight the company’s “aim.” The rings also work to emphasize positive potential outcomes when used with the new tagline.
The “Ingredients” creative campaign we developed highlights the company’s value proposition of bringing “less risk and more life” to people impacted by food allergies.