Put More Skin in the Game
Dermira is a biopharmaceutical company dedicated to bringing biotech ingenuity to medical dermatology by delivering differentiated new therapies to the millions of patients living with chronic skin conditions. They are committed to understanding the needs of both patients and physicians and using its insight to identify and develop leading-edge medical dermatology programs.
With three late-stage programs and two headed toward regulatory filings in 2017, it was time to strengthen the company’s brand and overall visibility.
We worked with Dermira on a comprehensive corporate rebrand, starting with a research and analysis component that led to strategic insights that drove a refined positioning platform, and new logo and identity system as well as the design, development and launch of a new website.
In tandem to these activities, we supported the team on various communications activities, including creation of a corporate message platform and content including fact sheets, a website manuscript and presentation content and design.