Let’s Get Personal
Halt Medical partnered with us to launch a two-market test campaign raising awareness of the Acessa Procedure—a minimally invasive treatment for uterine fibroids that leaves the rest of the uterus intact. Our social analytics revealed that most fibroid conversations were around hysterectomy and that competitors weren’t acknowledging the considerable physical and emotional aspects of having fibroids treated.
With this in mind, we created the “A Woman’s Story” campaign, positioning Acessa in contrast to hysterectomy. Told in the first person, each execution focuses on a particular woman, her struggle living with fibroid symptoms and the positive impact of Acessa on her quality of life.
The colorful infographic style and empathetic tone set Acessa apart from any other campaign in this therapeutic area and drove an increase in the number of procedures. Now that’s a happy ending.